About

A|SHAH is a sophisticated fashion brand that creates minimal, modern clothing for the contemporary woman. Its signature style is a visual transformation of natural landscapes, balanced with linear aspects of architectural design. A|SHAH creates silhouettes that combine structured lines with soft flowing fabrics. Rich fabrics sourced from India are customized with vibrant & neutral color palates, exclusive to this collection. Thoughtfully designed, mindful of movement and space, with subtle Indian inspired accents. Each piece is artfully tailored with precision.  

A|SHAH is made for a woman who appreciates a refined sense of luxury and aesthetic, without compromising comfort. Her rare eye for detail and impeccable individuality is what defines her style. She feels empowered when stepping into these timeless statement pieces, as it brings to light the beauty that is already within her. A|SHAH is a brand that embodies balance and confidence.

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Arti Shah | Founder + Creative Director 

A hospitality marketing professional turned fashion designer - Founder and Creative Director, Arti Shah, established A|SHAH in 2019. Prior to embarking on her entrepreneurial journey, she spent 10 years in e-commerce, marketing, and hotel management with a publicly traded REIT. Craving a creative outlet, Arti left her corporate role to study Fashion Design at Parsons – The New School in New York City.

While studying Fashion Design, A|SHAH was conceptualized - a brand with the intention to evoke a feeling of empowerment for women everywhere. Arti is inspired by architectural angles, minimalism and the need for elevated simplicity, in an otherwise chaotic world.